Unlike conventional subscription models of Patreon, JuicyFi allows creators to issue their own Juice. Everyone can unlock exclusive content (photos, articles, videos) and gain permission to message their favorite creators by purchasing the creators' Juice.

When fans buy or sell a creator's Juice, the creator earns a 5% fee. As fans buy more Juice, the total market value of the creator's Juice increases! Market Price * outstanding Juice numbers = Market Value.